Privacy Policy

Summary

We collect what we need to provide our training services, process payments, and contact you about your membership. We do not sell your personal information. You can ask us to delete your account and associated records at any time by emailing billing@neofitperformance.com.

Information we collect

When you sign up or use our portal, we may collect:

• Name, email address, and phone number.
• Date of birth, sport, training goals, emergency-contact information, and any pain or injury details you share for program design.
• Payment-method details (handled exclusively by Stripe — we do not store full card numbers on our systems).
• Signed copies of your liability waiver and auto-draft payment agreement (PDFs generated at checkout).
• Visit history, session notes you allow your trainer to record, and any messages you send us.
• Movement photos and videos captured during your assessment and sessions, with your consent, so your coach can review your technique and demonstrate your progress over time. These are stored privately and attached to your client file.
• Limited technical data (IP address, browser type, page-view timestamps) for security and abuse prevention.

We do not collect or store clinical health records. NeoFit is a performance-training facility, not a medical practice; clinical care is handled separately by NeoLife Physical Therapy under its own privacy practices.

Why we collect it

• To deliver the training program you signed up for.
• To process payments and manage your subscription.
• To send you account-related communications (welcome links, receipts, schedule changes).
• To honor the waivers and consents you sign at checkout.
• To improve our service, detect fraud, and meet our legal obligations.

Third parties who process your data

We use a small set of vetted service providers to run NeoFit. Each processes your information only on our behalf and under its own privacy policies:

• Stripe — payment processing and subscription billing.
• Supabase — database, authentication, and document storage.
• Vercel — application hosting and runtime logs.
• Resend — transactional email delivery (welcome links, receipts).
• Anthropic — the AI provider behind the assistant features described below. Limited information you enter (such as a question or the goal/activity details used to suggest a program) is processed to generate a response. See “Artificial intelligence” below.
• Google Analytics and Meta (Facebook) Pixel — website-analytics and advertising-measurement services that use cookies and similar technologies to understand how visitors use our site. See “Cookies and tracking” below.

We do not sell or rent your personal information. We do not share it with data brokers.

Cookies and tracking

Our public website uses Google Analytics and the Meta (Facebook) Pixel to measure traffic and the performance of our advertising. These services set cookies and may collect your IP address, device and browser information, and the pages you view on our site. We use this only in aggregate to improve the site and our marketing; we do not use it to make decisions about your membership.

You can opt out of most tracking by using your browser's privacy controls or an ad-blocker, and by adjusting your Google and Meta ad settings. Our secure member portal, where your account and training records live, does not run these advertising trackers.

Artificial intelligence

We use AI (currently Anthropic's Claude) inside our own software to help our staff and members work faster and more accurately — for example, to suggest a suitable program from the goals and activity level you provide, and to guide staff and members through in-app steps such as scheduling and completing documentation. When an AI feature runs, the specific information it needs for that task is sent to our AI provider to generate a response and is not used to train their models.

AI assists our team; it does not replace professional judgment, and it is never used to make automated decisions about your membership, billing, or eligibility. Any assistant is identified as an AI, and it is not a substitute for medical or mental-health advice — if you are in crisis, call or text 988.

How long we keep it

• Customer-relationship records (name, email, program enrollment, visit history): for the duration of your membership plus one year, then deleted on request or on our annual retention review.
• Signed waivers and payment-agreement PDFs: retained for seven years after the end of the engagement, consistent with general business-record retention practice.
• Payment records: retained per Stripe's retention policy and any applicable tax or accounting law.
• Server logs: 14 days, per Vercel's default retention, for security and incident-response purposes.

Your choices

You can ask us to:

• Send you a copy of the personal information we hold about you.
• Correct information that is inaccurate or out of date.
• Delete your account and associated records — including any movement photos and videos on file — on request (subject to records we are required to retain by law, such as signed agreements during their retention window). We do not automatically delete your training records while you are a member; we act on your specific request.
• Stop processing your information for any specific purpose where you previously consented.

Email billing@neofitperformance.com with the request and we will respond within thirty days.

Security

Customer records live in encrypted Supabase databases with role-based access control. Payment data is tokenized by Stripe. Our application logs are redacted to remove email addresses and full payment-processor identifiers before they reach our retention layer. No system is perfectly secure, and we will notify you and the Mississippi Attorney General without unreasonable delay if we confirm a breach of unencrypted personal information affecting Mississippi residents.

Children

We train youth athletes from approximately middle-school age. For customers under 18, we require a parent or legal guardian to sign the waiver and payment agreement. We do not knowingly collect information from children under 13.

Changes

If we update this policy, we will change the effective date above and post the new version at this URL. For material changes, we will email active customers.

Contact

NeoFit Performance Institute
4016 Cassimer Ave., 2nd Floor
D'Iberville, MS 39540
billing@neofitperformance.com
(228) 280-8120