NeoFit Performance Institute

NeoFit Performance Institute is a 100% cash-pay sports performance and human performance optimization facility in D'Iberville, Mississippi, founded by Dr. Robby Ellis, DPT. It offers coach-led athletic development, post-rehabilitation training, active recovery, and executive fitness programs for the Mississippi Gulf Coast.

NeoFit is located at 4016 Cassimer Ave., 2nd Floor, D'Iberville, MS 39540 — the second floor of the NeoLife Physical Therapy flagship building. It serves athletes and adults across the Mississippi Gulf Coast, including D'Iberville, Biloxi, Gulfport, Ocean Springs, and Bay St. Louis.

No. NeoFit is 100% cash-pay by design. Training is not billed through insurance, which keeps programming driven entirely by performance goals rather than reimbursement rules. Sister brand NeoLife Physical Therapy handles insurance-based rehabilitation.

NeoFit was founded by Dr. Robby Ellis, DPT — a Doctor of Physical Therapy and the founder and CEO of NeoLife Physical Therapy and the NeoVerse Enterprise family of Gulf Coast brands.

NeoFit is coach-led and evidence-based rather than open-floor. Every program is built by performance coaches under a Doctor of Physical Therapy's oversight, with structured assessment, individualized programming, and recovery technology such as cold plunge and Normatec — a bridge between rehabilitation and elite performance.

NeoFit offers sports performance and athletic development, tactical and combat athlete training, group training such as Savage Mountain HIIT, active recovery with cold plunge and Normatec, and the Movement Doc Executive program led directly by Dr. Ellis.

NeoFit is the Perform stage of the NeoVerse lifecycle: Recover at NeoLife Physical Therapy, Perform at NeoFit Performance Institute, and Enjoy at NeoGolf. Patients who graduate from NeoLife rehabilitation continue their development at NeoFit.